GUCHO is the custom jewelry brand, which expresses "KUSTOM KULTURE", KOOL scene in America like "HOT ROAD" and "TATOO", by Japanese designer NAOSHI. There are two goals, first, "KUSTOM JEWELRY", which looks like REAL & KOOL that will last a lifetime, on the back of KUSTOM KULTURE that is said "always developing underground culture". Secondly the design "consisted functionality and ornamentation" is. Their unique products used by original "2.5D" technique can attract even lovers of silver accessory. Based on being real and original, KOOL products designed by assured technique can make your LIFE STYLE full more. ※Beyond Cool is the Japan general selling agency for GUCHO.